Mugs, pens and key-rings - worth it?

Tempted by offers, I purchased a number of branded merchandise alongside my business cards recently. It'll be a lucky customer who receives one!

So, were they worth it?

Funnily enough, I think they were, simply because they're helping me focus on my brand. If nothing else, they're serving to remind me that this is what I do. I like my new design (thanks again, Andy!) and am proud of how it looks. There seems to be something I can take seriously.

Even if I drink my green tea out of it.