Two great brands, working together

This was nowhere near the easiest story to write and have approved, but it's a great indication of what I do - talking to people who work together and identifying why the relationship works.

Both Royal Mail and Dyson are fantastic British brands and it was a pleasure to talk to a variety of people involved in the relationship to get this story written. It took a while and I could have written three or four times as much, but that's never part of the brief. It's always good when people work well together and consumers benefit.

You can read the article at: